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HomeGoods to Close its E-Commerce Store
October 23, 2023 at 3:25 pm

HomeGoods is shutting down its online store. The discount home decor chain, which is owned by TJX Companies, sent an email to customers Wednesday announcing that it would stop offering online shopping after Oct. 21. TJX reported in August that net sales from e-commerce were less than 2 percent of total sales in its most recent quarter. HomeGoods launched its…

Channel Surfing: The Omnichannel Customer Experience
October 18, 2023 at 9:47 am

Without knowing what an omnichannel experience is, customers say they want it and, in many cases, have come to expect it. According to PwC’s June 2023 Global Consumer Insights Pulse Survey, 80 percent of consumers shopped across at least three channels in the first half of the year. If we ascribe to the common belief that…

Your E-Commerce Component May Need a Shot in the Arm
October 11, 2023 at 2:15 pm

Despite encouraging economic numbers, about half of American consumers feel sour about the nation’s economy. While consumers are still shopping, they’re often looking to trim spending and will be cautious about their dollars over the next year. And with retail sales slowing, there's mounting pressure for brands to win more share of wallet. As the retail experience hinges increasingly on digital experiences, brands must ensure that they…

Retail Execs on Shifting Consumer Behaviors and Putting Customers at the Center
October 4, 2023 at 2:29 pm

Retailers are feeling the squeeze amidst economic headwinds, shifting customer loyalty patterns, pressure to pay higher wages, and more. How are they staying afloat? At our sister brand Women in Retail Leadership Circle's On the Road Columbus event last month, four panelists discussed the business strategies they’ve implemented that have helped propel their companies forward in…

Retailers, the Clock is Ticking: Optimize Your Supply Chains for the Holiday Shopping Onslaught Now
September 25, 2023 at 10:07 am

The retail landscape is swiftly gearing up for its busiest time of year, punctuated by Black Friday and Cyber Monday (BFCM). New research paints a picture of an industry feeling the pressure, grappling with economic hurdles, data inconsistencies, and rising costs. Amidst global supply chain disruptions, fluctuating consumer demands and spending, the urgency for brands…

Operation Omnichannel: A Seamless and Cohesive Shopping Experience
September 21, 2023 at 3:27 pm

With the popularity of online shopping, it's critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of…

How Ben Bridge Uses Subscription Diamond Inventory Tech to Propel Growth
September 20, 2023 at 10:04 am

Engagement ring spending in the United States rose 9.2 percent in 2022 year-over-year, according to the latest data from The Wedding Report, and another 2 million-plus weddings are likely for 2023. As a result, there are going to be lots of young couples walking into jewelry stores with that gleam in their eyes, ready to…

Bridging Online and Offline Retail in the ‘Phygital’ Era Via Mobile Phones
September 19, 2023 at 2:33 pm

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

Omnichannel Consumer Experiences Earn Brands an A+ With Back-to-School Shopping
August 31, 2023 at 2:04 pm

In a crowded school supply marketplace where consumers shop in-store and online, brands are trying many approaches to stand out from the competition. The most successful brands recognize the potential of omnichannel experiences in maximizing back-to-school sales. By seamlessly integrating online and offline channels, these brands create a cohesive, personalized shopping journey that engages consumers…

Can You Deliver the ‘Phygital’ Experience Customers Want?
August 22, 2023 at 6:37 pm

It’s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023. What consumers really want is the best of both worlds. They want to blend digital and physical shopping…

The Key to Success for Direct-to-Consumer Businesses is Preparation
August 21, 2023 at 3:50 pm

Direct-to-consumer (DTC) businesses have been put through the ringer in recent years with unpredictability abound. Between supply chain disruptions, the rising costs of goods and services, and shipping delays due to global events like the COVID-19 pandemic and the Russia-Ukraine War, many businesses have been struggling to survive. To further complicate business operations, consumer spending…

How to Enhance Your Omnichannel Approach
August 21, 2023 at 11:32 am

A compelling and engaging omnichannel strategy is critical to garnering customer acquisition and loyalty — something most retailers and brands are well aware of by now. A consistent brand experience both in-store and online ensures strong digital and foot traffic, while promoting a brand reputation that’s reliable and consistent. There are plenty of examples of a…

What Retailers Can Do Now to Get Ready for Holiday 2023
August 17, 2023 at 10:51 am

Discerning consumers expect more from their online shopping experiences, especially during the busy holiday season when timely delivery, readily available products, and seamless checkout and return policies are more important than ever. In fact, the holiday season is often a “make or break” time for most retailers, particularly smaller ones eager to make a big…

The Future is Multichannel: New Insights Into American Consumer Shopping Preferences
August 16, 2023 at 11:28 am

The rise of e-commerce within the last two decades and — more recently — the COVID-19 pandemic has undeniably reshaped the retail landscape. However, contrary to the narrative of the death of brick-and-mortar stores, physical retail continues to play a significant role in the consumer market. The key to understanding this lies in the concept of…

The Pre-Automation Checklist: 4 Steps to Achieve a Smooth Implementation
August 15, 2023 at 4:45 pm

With increasing pressure to move e-commerce goods faster while reducing costs, combined with strained labor markets, the allure of automation technology is clear — get more done with less pressure on your warehouse staff. Not all automation is created equal, however, these tools — from autonomous mobile robots and automated storage and retrieval systems (ASRS)…

Fail to Plan, Plan to Fail: Now is the Deadline to Get Your Peak Preparations in Order
August 15, 2023 at 12:46 pm

It’s no surprise that starting preparations for the upcoming peak season immediately after the last is the surest way for retailers to see peak season success. However, this is often easier said than done. Ongoing economic turmoil and supply chain pressures continue to force brands big and small to focus on the here and now, often leaving little room…

AI in Retail: Moving Beyond Amazing Toys to Game-Changing Solutions
August 2, 2023 at 5:26 pm

In today's artificial intelligence-driven era, AI has become the go-to buzzword across industries. Retail is no exception, with a growing list of AI-based applications promising to revolutionize the way retailers operate. ShopMate, for example, uses AI to generate customizable shopping suggestions for e-commerce, personalizing the shopping experience for each customer. Branchbob.ai, an AI-powered platform, enables…

Back-to-School Will Be an Omnichannel Shopping Experience
August 1, 2023 at 4:35 pm

Rather than make readers wait for the punchline, I want to lead with the fact that the 2023 back-to-school shopping experience will be omnichannel. According to data from Nielsen IQ, 41 percent of consumers are planning on an omnichannel shopping experience for back-to-school, while 35 percent will be buying in physical stores, and 25 percent…

5 Things to Consider When Experimenting With In-Store Retail Media
August 1, 2023 at 1:47 pm

Retail media networks (RMNs) are expanding rapidly, and retailers of all sizes are joining the race, offering ad placements on an ever-widening variety of channels. The opportunity here is enormous, as these ads are shown to people who are already looking to make purchases — which isn't necessarily the case when compared to ads on…