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Why Unified Commerce Matters as Customers Seek a Seamless Retail Experience
August 1, 2023 at 12:31 pm

The term “omnichannel” became more than a buzzword in the retail space when the pandemic forced countless store owners to enable new avenues for customer interaction as quickly as possible. At first, the term simply entailed a retailer's ability to support a variety of purchasing channels, whether they be online, on social media, or in…

Infographic Offers View Into Global Gift Card Market
July 27, 2023 at 4:37 pm

NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive review of the state of merchants’ gift card programs in three markets: Australia, United Kingdom, United States. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. After…

Re-Imagining Warehouse Operations to Manage Inventory in a Tech-Driven World
July 26, 2023 at 3:47 pm

By the end of 2023, 20.8 percent of retail purchases are expected to occur online.  Experts predict that number will grow to 24 percent by 2026. On the logistics and supply chain management side, it means more customers will continue to expect top-notch service from click to doorstep. Efficiency is key to the success of any warehouse operation when it comes to order fulfilment. With the rapid advancement of technology globally, warehouses have access to a wide…

How the Gift Card Programs of Retail Product Verticals Stack Up
July 20, 2023 at 5:42 pm

The recently released 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, features an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings. The report seeks to provide an omnicommerce view into the consumer gift card purchase and recipient experience. The full report can…

Best Practices for Improving Gift Card Performance
July 13, 2023 at 4:40 pm

As part of the 2023 Merchant Gift Card Omnicommerce Evaluation, Australia Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of their gift card programs, including driving increased…

Shopping Extensions Are Here to Stay — Learn to Measure and Test Their Impact
July 13, 2023 at 9:40 am

Consumers love bargains. At the time of this writing, 12 of the 13 top Chrome extensions in the Shopping category offer some flavor of automated coupon codes, price comparisons or cashback. For consumers, these browser-based tools are a way to find the best bargains at a time of global belt-tightening. For online stores, they're a…

The Role of Inventory Management in Supply Chain Excellence
July 12, 2023 at 11:43 am

For three years, consumers have endured a crash course in supply chain economics. And while the COVID pandemic is no longer directly responsible for major disruptions, others have risen and fallen in a fluid counterpoint worthy of a Mozart symphony — from the Russian invasion of Ukraine to Chinese threats against Taiwan, inflationary trends to…

An Assessment of the Australian Retail Gift Card Market
July 6, 2023 at 4:36 pm

For the second consecutive year, NAPCO Research, in conjunction with Blackhawk Network, has undertaken a comprehensive review of the state of Australian merchants’ gift card programs. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The full…

Retail Resurgence: Why Brick-and-Mortar is Central to the Omnichannel Equation
June 26, 2023 at 2:29 pm

For many, the 2008 recession marked legacy retail's first nail in the coffin. The Great Recession led to the collapse of countless storied names, many with decades-long histories. The growing popularity of online shopping and, later, the COVID-19 pandemic only accelerated this downward trajectory. And yet, despite this purported death spiral, legacy retail still lives…

How Direct-to-Consumer Brands and Retailers Can Fix These 4 Costly Inefficiencies
June 22, 2023 at 12:08 pm

Direct-to-consumer (DTC) brands and legacy retailers are looking to increase profitability, and they can do so by improving operational processes and reducing inefficiencies. Focusing on profitability should, in theory, always be the case, but it is especially true today as economic headwinds have retail executives focused on operational cost-savings more than growth. DTC brands are…

How GNC Transformed its Ship-From-Store Strategy
June 22, 2023 at 11:55 am

At the 2023 Home Delivery World conference in Philadelphia last week, two GNC executives shared how the company redesigned the role of its stores to focus on getting its products closer to customers. GNC, which was founded in 1935, has 2,500 stores and two distribution centers (in Indiana and Arizona). The specialty retailer of health…

8 Tips for Increasing Gift Card Sales
June 14, 2023 at 7:47 pm

As part of the 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of…

4 Ways Retailers Can Leverage AI for Inventory Optimization
June 12, 2023 at 11:21 am

Inventory is everything in the retail world. Without it, retailers simply wouldn’t be in business. However, most retailers today struggle with inventory management. Rising consumer expectations have made omnichannel a must. Now, retailers need to make millions of decisions about thousands of SKUs, across every possible channel each day — making it harder than ever…

Technologies That Are Essential to a Successful Omnichannel Retail Organization
June 7, 2023 at 10:40 am

Technological advancement continues to disrupt retail strategies, altering customers’ behavior and, consequently, retail businesses. New technologies influence customers as they switch between channels for research and shopping. Companies must focus on managing the numerous customer touchpoints available simultaneously. Omnichannel has become an appealing medium for retailers to interact with customers and sell their products and…

The Dynamic Interplay Between Human Insights and AI in Inventory Management, Customer Care
June 6, 2023 at 9:49 am

The retail industry’s commitment to artificial intelligence (AI) is unmatched, surpassing all industries except finance. According to the International Data Corporation (IDC), a staggering $300 billion investment in AI is anticipated by 2026. This influx of resources promises to augment the relationship between humans and machines, delivering immense advantages to brands and consumers. There's a…

5 Omnichannel Marketing Trends for DTC Brands
June 5, 2023 at 9:57 am

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help…

New Digital Solutions Are Solving the Retail Industry’s Existential Crisis
June 1, 2023 at 4:34 pm

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital…

An Assessment of the UK Retail Gift Card Market
May 31, 2023 at 3:58 pm

For the third consecutive year, NAPCO Research, in conjunction with Blackhawk Network, has undertaken a comprehensive review of the state of UK merchants’ gift card programmes. The 2023 review included an assessment of retailers’ e-commerce/digital, mobile, and in-store gift card offerings, providing an omnicommerce view into the consumer gift card purchase and recipient experience. The full…

3 Online Brands Saving Millions by Cutting Back on Inventory
May 29, 2023 at 7:06 pm

The last two years have been a roller coaster for online stores. The supply chain disruptions of 2021 led to many merchants struggling to get their hands on enough inventory, and then overbuying to compensate in 2022. But now, with an economic downturn looming and the threat of reduced consumer spending increasing, stores that overstocked…