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Thinking Outside the Box
February 1, 1999

About this time nine years ago I was getting set to be married, so I registered my china and crystal patterns with a Big Department Store’s bridal registry. Then, a funny thing happened: I started receiving boxes at my home from someplace called Ross-Simons. “What store is this?” I asked my mother, for while it carried the precise gifts I had selected, I had neither been there nor heard of it. “It’s not a store. It’s a catalog,” she replied. More recently, in the fall of 1997 my sister was wed. For her bridal registry, she chose to skip the Big Department