Omnichannel

An in-depth look at how retailers are merging the online and offline worlds through branding, showrooming, attribution, QR codes, augmented reality, database marketing, order fulfillment and more.

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Wayfair is prioritizing innovation across its organization, supported by technology providers like Toshiba Global Commerce Solutions. While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Kevin O’Riordan, head of physical retail and supply chain engineering at Wayfair, and Fredrik Carlegren, vice president of marketing and communications at Toshiba Global Commerce Solutions. In…

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