Marketing

This holiday season, savvy retailers will connect with value-focused shoppers through an omnichannel…

November and December are the two biggest months of the e-commerce year by a significant margin. Yet…

Effective Feb. 1, Ikea loyalty customers will no longer receive 5 percent off on furniture and decor…

A true understanding of a shopper means that a retailer needs to decipher his/her preferences across…

Direct-to-consumer brands (DTCs) have experienced tremendous growth in recent years, fueled by the…

The holiday season is fast approaching, and with it comes a wave of eager travelers ready to embark…

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online…

Levi Strauss & Co, makers of the iconic jeans, faced some pretty serious belt-tightening earlier…

E-commerce has seen exponential growth over the past few years, but the competition is fiercer than…

The benefits of artificial intelligence are only expected to grow over time, with generative AI…

The retail spending outlook for holiday 2023 is bright, as researchers are predicting it to increase…

A recent NerdWallet survey and analysis found that close to 222 million Americans plan to purchase…

"We call it brick mining. When you take the data that you collect from that customer in a retail…

"If you don't put your people first, and invest in your people, I don't think you can have that…

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high…

"Purple leapt out of the gate with a colorful, funny, entertaining brand, and that has set us apart…

“I think too many people are building businesses feeling that they have to do everything…

We're in the age of the customer. As competition for customers’ attention is becoming increasingly…