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Marketing, Brick-and-Mortar
Ron Harries, Vice President of Retail, Fabletics
December 20, 2017 at 5:51 pm

"We call it brick mining. When you take the data that you collect from that customer in a retail location, you can get to know your members and guests much differently than you could online only."

Brick-and-Mortar
Angela Ahrendts, Senior Vice President, Retail, Apple
April 26, 2017 at 11:44 pm

“You know, I think that anything you do at Apple … you feel a tremendous onus. You want to carry on the legacy of what it meant. The main objective … our soul is our people. And our job is to enrich their lives, change the world. And so I think that’s the bigger pressure…

Brick-and-Mortar
How Retail Startups Are Tackling Customer Acquisition
May 20, 2015 at 2:50 pm

In this podcast snippet from last week's Retail Marketing Virtual Conference & Expo hosted by Total Retail, a panel of retail disrupters — Katrina Lake, founder and CEO of Stitch Fix, an online personal styling service for women; MaryAnn Bekkedahl, president and co-founder of Keep, an online site designed to help women discover and buy…

Brick-and-Mortar
Video: Exploring Me-Ality, a Fitting Room Kiosk
December 6, 2011

It's safe to say that around the holiday season there's an influx of product returns, primarily clothing that's the wrong size. Unique Solutions has developed a new technology to address this problem. Me-Ality is a fitting room kiosk that takes a user's precise measurements to suggest what brands, styles and sizes would look best on…

Marketing, Technology, Omnichannel
Free Whitepaper: Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Merchandising, Brick-and-Mortar
How to Grow Your Retail Business With Multichannel Marketing: A 7-Step Plan
August 10, 2010

Are you looking for ways to optimize your retail company's existing growth and profitability strategies? Well, you've come to the right place.
 You'll find in this free report from Retail Online Integration an actionable 7-step plan that will help you 1)  integrate your direct-to-consumer and e-commerce marketing strategies, 2) Meet consumers needs, 3) Plan merchandise mixes, 4) Drive store traffic, 5) Acquire customers, 6) Increase sales, and more!

Marketing, Brick-and-Mortar