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The holiday season is over. Those record orders and sales days have finally come to an end. You are feeling optimistic about the season ending but then—reality sets in! You now find your company very short on cash. What do you do? Where do you turn? How can your company continue to operate? Welcome to the dilemmas of the mail order catalog business! Post-holiday rush is the time of year that many catalogers find they need to implement a turnaround plan to ease under-capitalization. Under-capitalization is a common problem among small- to medium-sized catalog companies, especially in times of low activity when

IN SUMMERTIME, two activities that come to mind when the weather grows warm are taking a dip in the pool and heading out to the golf course. A surprising product found in seven (count ‘em!) catalogs this season that pairs these diverse pastimes is Aqua Golf. Aqua Golf consists of an artificial turf and foam island, a chipping mat, 12 velcro-covered, floatable plastic golf balls and a pin. Using their own clubs, golfers aim their shots to land Velcro wiffle balls onto the floating green. This game simulates the thrill of the challenging over-the-water shot on the golf course. These Catalogs