Yikai Li

Yikai Li

Yikai is the general manager, Europe and Americas at Nativex. He helps global brands and advertisers to explore new business opportunities in different markets. Yikai has been working in the global business field for 7 years. Living and working in different countries and cities in the past 9 years, he is quite good at multi-cultural communication. He believes in the power of branding and marketing, and he strives to be an expert to help brands find out new solutions to change the industry.

What Marketers Need to Know Before Starting a TikTok Shop Campaign

In one of the most anticipated and least surprising moves in recent years, TikTok has officially rolled out its commerce offering, TikTok Shop, to the U.S. market. For brands looking to amplify their efforts in the upcoming holiday season, it’s the perfect opportunity to invest in TikTok, even if they’ve mostly stayed away until now.…