Sara Faatz

Sara Faatz

Sara Faatz is director of the technology community relations team at Progress. She has spent the majority of her 20+ year career in the developer space, building community, producing events, creating marketing programs and more. With more than 20 years’ experience leading corporate and product marketing and community building for organizations that target primarily the developer audience, Sara has a proven track record of conceptualizing and orchestrating campaigns that evolve the brand and positively impact the company’s image and revenue. Over the years, she has run marketing departments (both large and small), built community programs from the ground up, created partner programs, and acted as a brand ambassador and spokesperson for various organizations. When she’s not working, she likes diving with sharks, running, and watching hockey. You can find her on Twitter and LinkedIn.

Channel Surfing: The Omnichannel Customer Experience

Without knowing what an omnichannel experience is, customers say they want it and, in many cases, have come to expect it. According to PwC’s June 2023 Global Consumer Insights Pulse Survey, 80 percent of consumers shopped across at least three channels in the first half of the year. If we ascribe to the common belief that…