Laura Michon

Laura Michon

Laura Michon is vice president of customer success at Namogoo. She has extensive experience in MarTech and has been providing strategic advice to a wide range of global enterprise brands for over a decade.
Use First-Party Data as Your Competitive Advantage This Holiday Season

November and December are the two biggest months of the e-commerce year by a significant margin. Yet while e-commerce holiday sales are projected to grow between 10.3 percent to 12.8 percent vs. the 2022 season, business is still slow. However, by utilizing first-party data to target the right customers at the right time, you can…