Fast-paced markets are always changing. As customers' economic and social needs and conditions are changing, their expectations from businesses are also changing. Thus, your business must adapt and evolve to stay relevant to the current market trends. Focusing on your CRM strategies is a smart way to navigate the ever-changing business landscape. Here are four…
Mike Szczesny
Retailers have had a few significant challenges to overcome this year, not the least of which is trying to turn prospects into customers. Consumers are using a variety of channels, making it even harder to meet them when their intent is highest. And when brands and potential buyers finally connect, buyers expect the experience to…
We all have emotions. We've laughed, cried, and felt fear, concern and surprise. It's a major way that humans connect. But what if your brand could do the same thing? Emotional marketing is connecting with customers through feelings to build stronger relationships. The theory is that emotions, rather than rational arguments, can influence customer behavior.…
Winning an industry award is like earning special recognition that can make a big difference for retailers. It's not just a shiny trophy on a shelf; it has the power to boost a brand's reputation and increase sales. When a retailer wins an award, it exemplifies being trustworthy, reliable and respected. Customers look for these…
The question of employee engagement has never been more pressing. Coming out of the pandemic, there has been a shift in employee expectations about both pay and working conditions. With potential economic headwinds — e.g., debt becoming more expensive because of Federal Reserve policy — it’s becoming more important to maintain stability wherever possible, and no…
There may be a day when you wake up and simply don't have the motivation to do your job anymore. When you think about going to work, you may feel helpless, trapped, detached or cynical. This lack of motivation or interest related to your job is commonly known as burnout. Managing this fatigue in the…
