Sandra Murillo Sareyko

Sandra Murillo Sareyko

In her role as vice president of sales for D2C and retail media at advertising automation platform Simpli.fi, Sandra Murillo Sareyko leads a team that helps direct-to-consumer brands expand their market share through activation of their first-party data through Simpli.fi’s omnichannel programmatic platform.

Prior to joining Simpli.fi in 2014, Sareyko spent two decades growing a diverse programming portfolio of the world’s largest news and entertainment brands, including CNN, The Weather Channel, Cartoon Network and TNT. Her experience helped accelerate the adoption of Simpli.fi’s platform across a range of media conglomerates. Sareyko currently resides in Atlanta with her husband.
Powering Up to Programmatic: Why DTC Brands Should Make the Leap  

Direct-to-consumer brands (DTCs) have experienced tremendous growth in recent years, fueled by the pandemic and by younger customers who prefer to make purchases online. Data-driven and requiring real-time investment decisions, DTCs have relied almost entirely on social media for their advertising outreach, given its immediate engagement capabilities. However, in recent years the DTC advertising landscape…