In an increasingly omnichannel and digital landscape, shoppers expect quick and dynamic communication from brands they engage with. Unfortunately, a significant portion of retailers are falling short in meeting this basic expectation. At my company, SOCi, we recently conducted our fifth annual audit of nearly 600 U.S. chain retailers. We found that 54 percent of all…
Monica Ho
As the nation continues to endure COVID-19, consumers have shifted their buying behaviors. Consumers have gone digital as a result of the pandemic, and retailers must adapt accordingly. Data from a recently released report from SOCi found that while consumers switched to digital, so did multilocation businesses. It’s important to take a more in-depth look…
COVID-19 has interrupted business as usual for nearly everyone. While social distancing is continuing to remain a necessity in most areas, it’s essential to continuously think about how to navigate a localized digital presence to remain top-of-mind for consumers. Consider how consumers are looking for local business information during this global pandemic — local search…
