Danielle Marceau

Danielle Marceau

Danielle Marceau has an extensive background in modeling, forecasting, research and development, and sharing industry expertise on economics, leading indicators, and predictive analytics. Her focus is on how understanding external themes such as economic, demographic, consumer behavior, and social trends can improve business performance forecasting across different functions and roles in organizations. At Prevedere, her role as Principal Economist and Director of Analytics includes guiding the company’s macroeconomic outlook as well as driving research & development around advanced analytics. Danielle’s expertise is applied to helping business leaders navigate their company’s future opportunities and risks through econometric modeling and leading indicator analysis.
Demographic-Driven Promotional Strategies Are Crucial This Holiday Season

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…

Retail Reacceleration: Leading Industry Indicators Suggest Turnaround

Retail industry forecasts that include external economic factors (i.e., leading indicators) are more accurate in signaling future growth, contraction and major shifts in consumer momentum than traditional forecasts that only take historical performance into account. By monitoring these factors and noting changes, retail executives will have better insight with which to make planning decisions. While…

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