Promotional Strategy

Retailers and brands are expecting strong consumer demand this holiday season, with major forecasts predicting a 7 percent to 9 percent increase in sales. Even with prices continuing to rise due to higher materials, labor, shipping and marketing costs, consumers seem unfazed and set to celebrate and spend. However, shoppers’ shifting behaviors and ongoing supply…

Target announced last week that from Oct. 10 through Dec. 24, shoppers will be able to request a price adjustment on any item purchased at Target if the company drops the price later in the season. Target said it will continue to match select competitors’ pricing within 14 days of a customer’s purchase, as it…

With COVID-19 at its peak last year, it seemed inevitable that retailers would close their stores on Thanksgiving to minimize Black Friday crowds. The reality is, with Best Buy and other major retailers like Walmart and Target closing their stores on Thanksgiving Day yet again, holiday shopping seasons are changing more permanently. So what are…

The concept of promotions dates back a few centuries where businesses of all kinds printed messages on various items in order to generate consumer awareness for their goods, products or services. Consumer packaged goods (CPG) brands popularized the concept in the 1950s with the help of the earliest ad agencies on Madison Avenue in New…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

Gift cards continue to remain immensely popular with consumers. In fact, demand for digital gift cards spiked during the pandemic, as consumers sought out convenient, easy and safe ways to share gifts with their friends and families, even if they weren't getting together in person. This trend isn't expected to end with the pandemic, as…

In this episode of Retail Right Now, Joe Keenan and Kristina Stidham discuss Amazon.com's upcoming 2021 Prime Day event, happening on June 21 and 22. This worldwide e-commerce event impacts every retailer and brand as it draws shoppers to splurge with sales and special promotions. As e-commerce has seen an incredible rise during the COVID-19…

As Americans come out of lockdown and revenge spending continues to gain momentum, retailers are tasked with finding new ways to drive loyalty and increase customer engagement — ways that go beyond promotions and discounts. This is increasingly important for e-commerce operations. While we can expect that physical retail promotion cycles will increase as they…

The fact that promotions can drive sales is probably as old as commerce itself. However, in a digital-first, e-commerce world, the role of promotions has broadened. In addition to the effect on sales, promotions can also influence purchase timing, which has knock-on implications for fulfillment and the customer experience. This connection was revealed by a recent study of…

Let’s face it, the world of retail promotions is often a shoot-first, aim-later environment, where merchants either just repeat last year’s promotions or randomly toss out desperate offers driven by trade fund incentives or competitors’ current offers. However, in an unprecedented retail environment where shopper behaviors and preferences bear no resemblance to those of past…