Bene Lochtenberg

Bene Lochtenberg

Bene Lochtenberg is a senior manager of product marketing at The Trade Desk, the leading independent demand-side platform that enables advertisers to plan, execute and measure digital advertising campaigns.
Why Every Advertiser Needs Retail Data to Reach the Right Audience

Mass reach advertising isn’t cutting it anymore. Radio voiceovers and commercial breaks in between TV segments might be the easiest way to reach large audiences, but it's no longer the most effective. Today, the way advertisers reach customers is constantly evolving with the emergence of new channels and innovations. In this fragmented digital landscape, it's…