In-Store Technology

Cloud Optional: The Key to Reliable Digital Experiences
August 8, 2023 at 12:29 pm

How often have you gone into your favorite retailer's store and opened its app, only to face the dreaded spinning wheel? Customers hate slow-loading loyalty apps — and retailers should, too. Customers use a retailer’s app in-store for several reasons: making a purchase, checking which aisle a product is located, processing a return, or redeeming…

Digital Transformation: How to Take a Store From Survival to Success
July 24, 2023 at 4:22 pm

A lot has changed since the pandemic, yet one debate continues to divide retail experts and it involves the uncertain future of brick-and-mortar stores. Pessimists argue that the return on investment is too low, and that the migration to e-commerce is only just beginning. Others believe that in-store shopping serves an experiential purpose, which cannot…

Utilizing Brand Identification Solutions to Effectively Relieve In-Store Pressures
July 17, 2023 at 5:43 pm

After the pandemic, customers returned to shop in-store. While this is undoubtedly great news for the industry, it does put further pressure on retailers. As a result, retailers must find innovative solutions to mitigate these effects by implementing sufficient brand identification solutions that assist in relieving in-store pressures and maximizing sales. The retail industry is…

Reversing the Retail Worker Drop-Off
July 11, 2023 at 9:16 am

The retail industry is an integral part of the U.S. economy, providing jobs for 52 million people across the country, more than any other industry. Frontline retail workers are the glue that holds businesses together. Yet, the challenges they face often go unaddressed, especially given their growing list of responsibilities, made even longer by the…

How Vision AI Will Shape the In-Store Shopping Experience
May 10, 2023 at 4:12 pm

If an e-commerce website was a physical store, it would look vastly different to each shopper, containing only shoes in their size or items in the right color. To compete with this deeper personalization, the savviest brick-and-mortars look to mold every aspect of the in-store shopping experience — from lighting to music to smell — to…

The Importance of Tracking Line Abandonment
May 8, 2023 at 12:49 pm

A long wait in a crowded physical queue can undo the best customer experience. Even a short line that takes forever can torpedo your reputation with a customer. That said, you can consider a customer who decides to endure a long line a victory — you still made the sale and now just need to…

Experiential Retail Now Focuses on What’s Happening Behind the Scenes 
March 23, 2023 at 9:17 am

In a larger-than-life Broadway theatrical production, the audience can often take for granted what happens behind the curtains to produce a stunning show. Instead, they bask in the delight of the show before their eyes. In retail, it’s not all that different. Shoppers tend to focus on the shelves or delightedly engage in the many…

Retailers Are Finally Bringing Digital Shopping Into Physical Stores
March 1, 2023 at 1:08 pm

During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping…

At the NRF Big Show: 5G Can Do That!
February 2, 2023 at 12:43 pm

The National Retail Foundation's (NRF) annual convention in New York is the best way to get the pulse of the retail sector. This is where the who's who of the retail industry gather to share their thoughts on the business. Listening to top CEOs, analysts, industry veterans, and new startups provides a unique insight into…

Owning the Retail Floor in 2023
January 30, 2023 at 11:36 am

While the holiday shopping season may be over, busy retail environments are still thriving. As in-person shopping reaches pre-pandemic levels, staying connected is a must for retail workers on the move. From the shop floor to the stockroom and checkout counter, retail store associates are the glue that holds the whole operation together. However, 85…