Keith Snow

Keith Snow

Keith Snow is the president of B2E Data Marketing, which provides customer intelligence and data-driven marketing campaigns to retailers and franchise businesses. Learn more at www.b2edata.com.

Can You Deliver the ‘Phygital’ Experience Customers Want?

It’s true: American consumers love shopping online. But are they ready to abandon in-store shopping? Not anytime soon. Data from the popular traffic and navigation app Waze shows visits to retail locations are up significantly in 2023. What consumers really want is the best of both worlds. They want to blend digital and physical shopping…