Toby Rush

Toby Rush

Toby Rush is the Kansas City-based CEO and co-founder of Redeem, a platform that allows users to store and use Web3 assets via their mobile phone. Toby previously served as an executive at Alibaba Group, and in 2016 he sold his biometric company EyeVerify to Ant Group — the fintech affiliate of Alibaba — for US$100 million. Rush also co-founded and led Rush Tracking Systems, a computer vision and RFID solutions venture that was later sold to a Private Equity firm. Toby holds a BS in engineering from Kansas State University.

September 19, 2023 Bridging Online and Offline Retail in the ‘Phygital’ Era Via Mobile Phones

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

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