Catalog Design

Catalog Costs: How Low Can You Go?
March 29, 2021 at 5:19 pm

Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long ... while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands…

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Report: Amazon Planning Holiday Toy Catalog
July 6, 2018 at 11:42 am

Amazon.com is planning to publish a holiday toy catalog in an effort win the toy business that has come up for grabs after the demise of Toys“R”Us, according to a report in Bloomberg. People familiar with the strategy told Bloomberg that the catalog will be mailed to millions of U.S. households and handed out at Whole Foods locations, the grocery…

Sears to Bring Back its Iconic Holiday Catalog
October 26, 2017 at 11:47 am

This week, Sears announced it's bringing back its iconic holiday catalog. The department store chain hasn't had a catalog since 2011. CNBC reports Sears has "reinvented" the 120-page gift guide, which includes holiday decor, home furnishings, games and toys, appliances, apparel and more. There will also be a digital version available on the retailer's app…

Direct Mail 101: A Complete Overview of Mail Formats
August 7, 2017 at 11:22 am

Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long … while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands […]

Framebridge's Direct Mail Simplifies Customer Experience
July 19, 2017 at 8:14 am

Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long … while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands […]

HON's B2B Catalog Supports the New Workplace
July 5, 2017 at 8:17 am

Direct mail is experiencing a long overdue resurgence for retailers, hastened by the pandemic. Increasingly crowded ads on social media and Google, full email inboxes, SMS dings all day long … while the much-maligned mailbox remained emptier as credit card offers dwindled and in-store postcard coupons were recycled. It’s not surprising that many e-commerce brands […]