Kara Holthaus

Kara Holthaus

Kara Holthaus is the vice president of customer success at Appriss Retail. Kara is a results-oriented professional with over 15 years of experience in various stages of organizational growth. With a background in e-commerce and marketing technology, she excels in delivering exceptional value to clients and leading high-performing customer-facing teams. 

Since earning her bachelor’s degree in Journalism and Communication from Butler University, Kara has immersed herself in the world of retail e-commerce and later customer success and professional services. Most recently, Kara lead the Customer Success team at Contentsquare, where she fostered company growth and strong relationships with clients. Before that, she served as the vice president of client success at SmarterHQ where she played a pivotal role in the company’s growth, ultimately leading to its acquisition by Wunderkind.

How to Catch Fraud While Maintaining a Great Customer Experience

It’s time for retailers to rethink the adage, “the customer is always right.” This saying initially came from a desire to keep shoppers happy and ensure top-notch service. However, this practice leaves retailers vulnerable to unnecessary loss and fraud. On the contrary, overcompensating and creating restrictive policies to catch potential fraudulent returns can hurt loyal…