Genevieve Haldeman

Genevieve Haldeman

As the Vice President of Corporate Marketing, Genevieve Haldeman is responsible for all the elements impacting Cloudinary’s brand representation to the market. She leads the teams responsible for the strategy and execution of programs to support brand awareness, thought leadership and the overall digital experience for customers. Genevieve brings more than 25 years of experience in marketing and communications at major technology brands including Twilio, ServiceNow, Symantec and SAP.

Sell More and Improve Margins by Prioritizing the Visual Experience

If you're involved in running an e-commerce site, you already know the importance of presenting your products in the best light possible. However, the visual experience you offer your customers goes far beyond mere aesthetics; it plays a pivotal role in building trust with shoppers, driving product purchases, and ultimately reducing return rates. The findingsā€¦