Jonathan Silver

Jonathan Silver

Jonathan Silver is founder and CEO of Affinity Solutions, the leading consumer purchase insights company.

How Prime Big Deal Days Will Influence the Holiday Shopping Season

Following Amazon.com's Prime Big Deal Days, all eyes will be on the performance of the company. The 2022 Big Deal event didn’t generate the same amount of buzz as that year’s July Prime Day, as shoppers placed smaller orders and purchased lower-priced items, with inflation being cited as a major factor for shoppers. This year’s…