Marketplaces

Shopify Investing in Wholesale Platform Faire
September 27, 2023 at 3:26 pm

E-commerce giant Shopify is now a stakeholder in the wholesale platform Faire, the companies announced Wednesday. The deal establishes Faire as the recommended wholesale marketplace for Shopify and expands Shopify’s B2B offerings, helping drive growth for the brands as well as the independent retailers the two companies serve. “At Faire we have long admired Shopify’s like-minded…

The INFORM Act: Will Counterfeiters Scatter Like Cockroaches Under a Light?
September 25, 2023 at 3:01 pm

Consumers, retailers and intellectual property (IP) owners are likely to benefit from the INFORM Consumers Act. The sale of counterfeit and pirated goods totaled $509 billion globally in 2016, according to an OECD report. Traditionally, individuals sold such goods at flea markets and on street corners. Today they reach a much wider audience through online…

Where Will Your Retail Business Be 3 Years From Now?
September 7, 2023 at 3:53 pm

Today’s consumers are more demanding, less loyal and more distracted than ever before. Retailers face new, complex challenges as they attempt to connect to new customers, provide a more seamless shopping experience, and improve their overall profitability. Consider the following: 82 percent of global consumers regularly use multiple digital touchpoints during their buying journey; and…

Tips for Building a Strong Brand Presence on Amazon
August 23, 2023 at 4:37 pm

Selling on Amazon.com represents a massive opportunity for businesses, not just in terms of the revenue it can drive, but also for its brand-boosting potential. Building a strong brand presence on Amazon is critical for businesses looking to succeed in the competitive online retail space. The platform can bring new sales, widen brand reach, and…

7 Amazon Prime Day Tips to Help Your Brand Sales Skyrocket
July 6, 2023 at 9:53 am

There are some brands out there that may think Prime Day is all hype. As the CEO of Volcanica Coffee, I promise you that's not the case. In 2022, Prime Day increased our sales by a staggering 52 percent vs. the previous year and we're optimistic for the upcoming event on July 11-12. If done…

Inside DVF's New ReWrap Resale Platform
July 3, 2023 at 4:42 pm

In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new ReWrap resale program (0:50), how the fashion brand is…

Brand Execs, Don’t Get Distracted by Every Shiny New Tech Toy
June 28, 2023 at 10:00 am

Running an e-commerce business can feel like constantly having to play catchup. Every month, there seems to be a shiny new tech solution that retailers and brands absolutely have to invest in if they want to remain competitive. Whether it’s the latest logistics software or the buzziest artificial intelligence tool, for retail startups and small…

The Inform Consumers Act Targeting Organized Retail Crime Takes Effect
June 27, 2023 at 4:57 pm

The Inform Consumers Act, a new law that aims to curb organized retail theft and the sale of counterfeit and harmful products on online platforms, takes effect on Tuesday as more retailers blame theft as a reason for lower profits, reports CNBC. Congress passed the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act — or the INFORM…

Victoria's Secret to Sell Lingerie, Apparel on Amazon
June 8, 2023 at 3:07 pm

Victoria's Secret announced Tuesday it was collaborating with Amazon.com to offer its customers fashion and lingerie products. This is an expansion of its collaboration, which first began last year with the launch of Victoria's Secret Beauty in Amazon stores. Now, more than 4,000 Victoria's Secret items will be available at Amazon.com, including the brand's bras,…

The Rise of the Marketplace Business Model
June 1, 2023 at 3:07 pm

“Marketplace” is a bit of a buzzword in the e-commerce space at the moment, and it’s not hard to see why. One-third of all U.S. business now flows through e-commerce, and 63 percent of that is through marketplaces. Marketplaces aren't necessarily replacing traditional commerce channels like brick-and-mortar stores, or even websites. Instead, they’ve expanded how retailers connect…