User Experience

As the excitement of Cyber Monday builds, are you properly leveraging data to maximize your online sales? According to Bain & Company, the forecast for U.S. retail sales is a modest growth of 3 percent — the slowest since 2018. However, there’s a silver lining: online spending is predicted to soar by a robust 5…

Whether you call it Christmas, the holidays or simply time to re-watch "Home Alone," that time of the year is creeping up on us fast. ‘Tis (almost) the season for serious shopping — and retailers need to make sure their customers’ online experiences are merry and bright. However, as readers of this article well-know, the…

As with any hypercompetitive field, e-commerce strategies are constantly evolving. Certain metrics such as bounce rate, time on page, and cart abandonment rate have been studied for a long time and, while still important to track, no longer grant the competitive edge they once did (when everyone is looking at the same data, they’re probably…

For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if they’ve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so there’s room for improvement. Companies looking to…

Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in…

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing…

In the past few years, browser extensions have transformed the online shopping experience. These online shopping aids offer great value and convenience, allowing savvy consumers to find the best bargains, block ads, and rapidly access product information. Despite their growing popularity, some browser extensions are still met with lukewarm responses from e-commerce professionals, who fear…

Delivering a seamless customer experience across multiple channels requires an e-commerce solution with omnichannel capabilities to ensure a consistent brand experience across all channels. Whether customers are interacting with your business through a website, mobile app, social media or physical store, this consistency builds trust, strengthens brand loyalty, and reinforces the brand image. In addition…

Local malls in the U.S. are facing challenges as foot traffic and popularity decline. It appears that changing consumer behaviors and the growth of online shopping are factors. While the situation is unfortunate, the e-commerce industry has the responsibility and opportunity to fill the void left by the traditional shopping mall experience. It’s not an ending,…

If you asked nearly 500 online shoppers how they would classify their experience finding products on their favorite retail website and nearly three in four said it was “easy,” you’d think that most websites were doing a pretty good job, right? Think again. While 70 percent of those shoppers characterized searching for products online as…